Zum 20. Mal wurden in London die AMEC Awards als Auszeichnung für herausragende Leistungen in der Erfolgsmessung von PR verliehen. 200 Gäste kamen zu dem Galaabend in der British Medical Association. OBSERVER CCO Simon Gebauer war Teil der internationalen Jury.
HIER geht es zur BIldergalerie der AMEC.
Das sind die GewinnerInnen:
AMEC Lifetime Achievement Award
The Don Bartholomew Award for outstanding service to the industry
WINNER Richard Bagnall
GRAND PRIX AWARDS
Platinum Award for the most effective media intelligence, research & insights company
WINNER Methods+Mastery and Capital One Finance – Driving Awareness of Capital One as a leading technology employer
SPECIAL AWARDS
AMEC Communications, Research and Measurement Team (organisation) of the Year – small
WINNER Citypress
AMEC Communications Research & Measurement Team (organisation) of the Year – large
WINNER Golin
Young Professional of the year
WINNER Ketchum – Kelley Heaslip, Managing Consultant
WINNER Marble Global Limited – Michael Urquhart, Principal
WINNER Methods+Mastery – Alex McPherson, Vice President, Director of Business Intelligence
WINNER Publistat – Robin ten Brink, Head of Operations
WINNER Ruepoint – Nicola Baird – Media Insight Consultant
AMEC Student of the Year
WINNER Belinda Tan
Highly Commended Kristy Hitchens
CATEGORIES FOR ALL
Most effective planning, research and evaluation of a Diversity and Inclusion Programme
SILVER CARMA & Morning Consult with HSBC – Trust transparency: how a commitment to the findings of measurement opened up HSBC’s D&I communications
BRONZE Golin Beijing & Yennifer Fang Studios – A Day of Trans
Best crisis comms measurement and reporting
GOLD Onclusive & Shell – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company. Shell’s decision to exit operations in Russia
GOLD Medianet Insights & Australian Government Department – Emergency communications
SILVER Fullintel & Multinational pharmaceutical company – Guiding a well-known pharmaceutical brand through a drug safety crisis
BRONZE Weber Shadwick – Crisis Alert Management
BRONZE A Data Pro – Comprehensive measurement of an international communication crisis
Best evaluation on a small budget (<£10,000 or <$10,000)
GOLD Cision & Office for Health Improvement & Disparities (OHID) – Help Us Help You – Cervical Screening Saves Lives
Best first steps on a measurement journey
BRONZE Ketchum & Michelin – Building a Measurement Engine
Best multi-market reporting
GOLD CARMA & Honda Europe – On the road to meaningful multi-market measurement and evaluation
SILVER Commetric & EY – Understanding brand positioning and opportunities in a post-COVID digital transformation sector
SILVER Onclusive & AML – Showcasing the impact of PR on the business: reimagining the global media measurement for Aston Martin Lagonda
SILVER Onclusive & Shell Plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia
BRONZE CARMA & Tourism Ireland – Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey
Best use of a measurement framework
BRONZE Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB)-Communicating scientific breakthrough in times of global pandemic
BRONZE GlobalNews Group & Nestle© Colombia, measuring the creation of shared value
BRONZE Ketchum & Michelin-Building a Measurement Engine
Best use of measurement for a single event or campaign
BRONZE CARMA & Morning Consult with HSBC – Transition transformation: how a COP26 measurement programme reshaped the way HSBC communicates about climate worldwide
BRONZE Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic
BRONZE Onclusive MNHN-Musee d’Histoire Naturelle – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions
BRONZE Twelve & CTL Communications for Boehringer Ingelheim and the World Stroke Organization – FAST Heroes campaign
Best use of new technology in communications measurement
GOLD Ketchum & The Wendy’s Company – Hot & Crispy: Quantifying the Power of PR
SILVER Hill+Knowlton Strategies – Helping brands find their whitespace: Implementing technological solutions to an age-old problem
SILVER Ketchum & Global pharmaceutical company – Driving Change and Adoption
Best use of social media measurement
GOLD Fullintel & Multinational biopharmaceutical – a successful RTW strategy underpinned by Fullintel social media intelligence
GOLD Methods+Mastery & IBM – Radically rethinking measurement for IBM social
SILVER Aduro Communications & Hartley’s 10 Cal Jelly – #SayYesToPudding
SILVER Infomedia & DSB – Evaluating Social Performance: A cohesive score for measuring and fostering success across social channels
SILVER Ketchum & CloroxPro – Evaluating & Curating B2B Social Media Strategy
SILVER Fullintel & Multinational pharmaceutical company – Fullintel helps client track and engage influencers on Twitter, Facebook and Linkedin
Innovation award for new measurement methodologies
BRONZE Citypress – RAP: A new way to assess reputational strength
BRONZE Ketchum & State Farm -Jake from State Farm TikTok Debut
Plain language Award for simplicity in campaign effectiveness measurement and reporting
SILVER Isentia & Sport New Zealand – Using research to drive change for women in sport
SILVER Omnicom Public Relations & Philips – Optimizing for the next generation of Philips measurement
BRONZE Onclusive & Desigual – Bringing the data to life: Onclusive embody Desigual’s philosophy of optimism, difference and joy in their new measurement framework
BRONZE Onclusive & MNHN – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions
Step change award for the best improvement of a measurement journey
GOLD CARMA & Honda – The ongoing journey to meaningful measurement and evaluation
GOLD CARMA & Morning Consult with HSBC – Getting Results: how an integrated measurement programme, built from scratch, changed how HSBC reports its earnings
GOLD Ketchum & Michelin – Building a Measurement Engine
GOLD Methods+Mastery & Credit Karma – Credit Karma: From Checking a Box to Proving Impact
GOLD Omnicom Public Relations Group – Optimizing for the next generation of Philips measurement
SILVER CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success
SILVER CARMA & Tourism Ireland – Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey
SILVER Cision & Lego – Lego Exclusives Launches New Building Blocks
SILVER Golin New York & Virgo Health – Patient Journey
SILVER Onclusive & KPMG – Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives
BRONZE Onclusive & ECA- European Court of Auditors – Analysing a changing communications narrative at scale
BRONZE Onclusive & Vodafone – Driving reputation: How Onclusive’s insights helped Vodafone Germany address reputational challenges and optimise their communications to win against their key competitors
CATEGORIES FOR IN-HOUSE COMMUNICATIONS TEAMS
Most effective planning, research and evaluation in the public and not for profit sectors
SILVER The World Bank – Delivering deeper communications insights through multi-channel measurement
Most impactful use of insights and analytics recommendations arising from a measurement study
BRONZE Ministry of Communications and Information (MCI) – The use of videos in Government Communications
CATEGORIES FOR ORGANISATIONS THAT PROVIDE AN EVALUATION, MEASUREMENT AND INSIGHT SERVICE TO CLIENTS
Most impactful client recommendations arising from a measurement study
GOLD Methods+Mastery & Capital One Finance – Driving Awareness of Capital One as a leading technology employer
GOLD Onclusive & Shell Plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia
SILVER Commetric & TRUE Global Intelligence for Novartis: Partnering for holistic research to deliver impactful client recommendations
SILVER Marble Global Ltd & World Bank Group – Building a research-based climate change communications strategy
BRONZE Hill+Knowlton Strategies & Adidas – “Smart Media List: A Data-Driven Approach to Media Targeting”
BRONZE Isentia & Cycle & Carriage Malaysia – How measurement led to the creation of exceptional customer journeys in a post covid world
Best use of integrated communication measurement/research
GOLD Commetric & Institute of Molecular & Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic
GOLD Fullintel & Multinational pharmaceutical company – Consolidating a Fortune 500 Pharmaceutical company media measurement for more accurate insights and 50 percent cost savings
GOLD Isentia & AboitizPower – Isentia x AboitizPower Philippines: Raising the Bar in Championing Sustainability and Employer Branding
GOLD Onclusive & KPMG – Insights on KPMG’s sentiment among key stakeholders to drive reputation and support strategic and commercial objectives
GOLD Onclusive & Shell plc – Business-critical insight at scale and speed: How Shell and Onclusive provided intelligence to support the company’s decision to exit operations in Russia
SILVER Commetric and TRUE Global Intelligence for Novartis: Partnering for holistic research to deliver impactful client recommendations
SILVER Coes Media Analisis & United Nations– Hate Speech and Discrimination in Social Networks
SILVER Golin Dallas & Lego Americas – Showing the value of earned in a paid, owned, shared approach
SILVER Hill+Knowlton Strategies & Vodafone – SMEs Like Me – Insight into the people powering British small business
SILVER Ketchum & American Egg Board-Making Egg Nutrition Science Digestible
SILVER Marble Global Limited & a cohort of 4 organisations supported by Quadrature Climate Foundation – COP26 Out of Home Advertising Campaign
Most effective planning, research and evaluation in the public and not for profit sectors
SILVER Golin Tapei & Taiwan AIDS Society & Taiwan AIDS Nurses Association – U=U: Decriminalising people with HIV
SILVER Isentia & Sport New Zealand – Using research to drive change for women in sport
SILVER Onclusive & MNHN – Relaunching the Museum of Natural History after the pandemic and bringing new audiences to enjoy our exhibitions
BRONZE CARMA & Dubai Police -Demonstrating World Police Summit Success with the AMEC Framework
BRONZE Cecubo Group & Braga´s City council (Minho Region, Portugal) – Analysis of the city brand in the context of the European Capital of Culture candidacy
BRONZE Commetric & Institute of Molecular and Clinical Ophthalmology Basel (IOB) – Communicating scientific breakthrough in times of global pandemic
BRONZE Infomedia & ONE-OF-US – Towards greater social inclusion – Evaluation of the media’s role in stigmatizing mental illnesses
BRONZE Medianet Insights & Australian Government Department – Emergency Communications
BRONZE Onclusive & ECA – The European Court of Auditors (ECA) building a measurement solution
Most effective planning, research and evaluation in business to business communications
BRONZE Commetric & EY – Understanding brand positioning and opportunities in a post-COVID digital transformation sector
Most effective planning, research and evaluation in consumer communications
BRONZE:
Golin Chicago and McDonald’s USA – Revolutionizing Measurement for McDonalds with a New Spin on Customer Journey
Most effective planning, research and evaluation: APAC
SILVER Isentia & Sport New Zealand – Using research to drive change for women in sport
BRONZE iExadia+Experienced Media Analysts for Global Auto Sector-Insights Creating Impact
Most effective planning, research and evaluation: Middle East and Africa
BRONZE CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success
Most effective planning, research and evaluation: The Americas
GOLD GlobalNews group & Nestle© – Nestle© Colombia, measuring the creation of shared value
GOLD Methods+Mastery & Client – A brand under pressure: balancing the debate around client’s reputation
Most effective planning, research and evaluation: Western Europe
GOLD CARMA & Dubai Police – Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success
GOLD Hill+Knowlton Strategies & Ford in Europe – Journeying across Europe towards meaningful measurement and evaluation
SILVER Golin London & ASICS – Mind Race
BRONZE Onclusive & Vodafone – Driving reputation: How Onclusive’s insights helped Vodafone Germany address reputational challenges and optimise their communications to win against their key competitors
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